The return of the Dunk

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In 1998, Nike began production of the Dunk once again. Initial releases were classic university colors, but new non-team colors were soon introduced. At this time, Nike often released the same dunk in two different versions consisting of reversed colors. The dunks released from 1998 to 2000 featured a nylon tongue and arch supports, distinguishing them from today's dunk releases. Overall, the reintroduction of the dunk proved to be extremely successful and production numbers have since increased to meet growing demand.
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ing into skate culture

Nike's basketball shoe line was fairly popular in the skateboarding scene, and the Dunk soon became a popular shoe for skaters due to the stability and lower profile sole which improved grounding performance. After some time, Nike created a Dunk specifically for skateboarders, known as the Nike SB Dunk. It features an extra-padded "puffy tongue" (common among skateboarding sneakers) and Nike's patented Zoom Air insole. Since then, the SB Dunk has become a popular icon for enthusiastic sneaker-collectors, and has hit the streetwear fashion scene. Nike currently collaborates with many designers to create special edition and collectible Dunks. The popularitiy of these dunks has grown so wide that it has prompted Nike to create many other kinds of shoes specifically for skateboarding such Paul Rodriguez's, Tre's, Blazer's, and Team Editions to name a few. These shoes mimic the colorways and limited quantities of that of Nike Dunk Sb's, which increases their value and appeal.

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Prices rise with Internet popularity
The SB Dunk is sold to stores for fairly low prices, with recommended retail prices anywhere between $65.00-$99.00. However, since they are popular among collectors and skateboarders alike, stores tend to raise the prices on the shoes based on the demand for them. This often happens when a shoe is talked a lot about on the internet. Some of the rarer shoes sell for over a thousand dollars a pair. (A Nike SB pair of sneakers named "What the Dunk?" usually fetches around $1300-1800 on Ebay.) During many initial releases of limited Dunks, long lines have formed at retailers. At the release of the Nike SB "pigeons" a small riot broke out in the streets of New York when only 20 were released to a crowd of over 100) Recently the nike dunk has consequently moved its way into the hip-hop culture as well.