Some people in the office described this duo of Air Max colourways as “a bit high street” on their debut out the box. You know what? That’s a good thing. The craze for grouped ’stories’ makes us feel more than a little drowssssssssszzzzzzz….sorry. It’s getting increasingly tired, and the insipid results tend to drive away more fanboys and girls than they attract. These however, in all their conventionality, feel kind of refreshing. We’re aware that’s a sign that things have gone awry. There’s actually conceptual elements here, pointing to the season’s rivalry theme, but with ‘West’ on the tongue to represent the legendary Athletics West, and a nice beaver to represent for the company’s locale on the footbed, it’s all good.
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| air max 2011 $68 |
Mesh toeboxes, and white midsoles are a strong place to start. These aren’t original colour makeups by any stretch of the imagination, but mixing mesh, nylon and suede, they’re free of unnecessarily weighty, crease-happy fabrics. They’re not even scratching any new ground, let alone breaking it – we’ve seen these shades used on the frequently-flogged Air Max silhouette time and time again, but in these hard times, experimentation was the first casualty in the quest for sales. Which makes these safe bets done right
These shoes have a special kind of design which differs from shoe to shoe and this design helps in providing the soft cushion and comfort while being in use.
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