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| air-max-91 $53 |
In 1987, Nike debuted a shoe that would forever change footwear. Designed for runners in need of maximum cushioning and stability, the air max shoes1 featured the largest air sole unit to date. For Tinker Hatfield and Nike Design the challenge was not only to build the best Air shoe of its age but also to allow athletes to understand what they were getting when they chose to run on Nike air max shoes.
“The original goal was to put a shoe out there that had more cushioning than anything else previously made. The challenge became: how do we let runners and the general public see the Air Sole at work.” – Tinker Hatfield, VP of Creative Design.
The air max shoes1 represented a new generation of athletic footwear, breaking from the tradition of the way a sneaker was supposed to look like. By color choice alone, the air max shoes 1 was unlike anything else on the market. The Air Max 1 introduced a Sport Red color rand that wrapped the AM1’s upper, radically challenging the aesthetic norm of the age, which called for athletic footwear to be neutral colored and mundane. The air max shoes1 not only started a revolution in Air, but equally important, a revolution in color. In this coming fall season, Nike will bring back the two original colors of air max shoes1.
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