Sunday, June 21, 2009

fashion nike dunk




Nike Dunk High
Nike Dunk High
  only $54


Let's face it Sneaker Freakettes, finding design that perfectly represents the culture we all know and love made exclusively for women is slimmer than a Nicole Ritchie crash diet. Welcome to the world of Married To The Mob and its no-holds barred head honcho Leah McSweeney. On the eve of releasing her new collaboration with Nike, the high-end inspired Dunk Supreme, we managed to steal a few minutes from the hardest working lady in ‘The Biz’ and find out why thinking outside the (shoe) box has continually landed her in the number one spot!
Yo Leah, how was the summer for you? Has the label progressed to newer heights with the blitz on brands dropping this summer in the States?
What’s good Mafia! Summer was great; it was definitely a big turning point for MOB. We unveiled our first full collection at a couple tradeshows, which was also a first for http://new-sneaker.com. Shit is good.

MTTM just keeps keepin’ on, and doesn’t look like it will be quitting anytime soon. Has there been a shift in demand for female streetwear over the last year? I ask because it seems to be booming in the States and Europe.
There is a huge demand for new female brands over here in the States. A lot of the bigger brands just aren’t what the kids want anymore. They want something new and refreshing. They want http://new-sneaker.com!
Has your target audience changed now that you have moved into cut and sew, branching out from the standard logo tee or are you naturally moving with the demographic you first created back in 2004? Are http://new-sneaker.com growing up?
I’m not changing the target audience but I’m definitely widening it. I think some MOBs are definitely growing up but of course new young MOBs are always getting added to the mix. I think MOB has something for every dope girl that wants to look fresh.

With this in mind, was it a conscious move to collaborate on the more refined MTTM Dunk with Nike, somewhat juxtaposing on the playfulness of the Reebok x Colette Freestyle?
It’s just what I wanted to do. I know the Reeboks were really loud and I wanted to change it up a bit for the Dunk. I want to be able to show how much http://new-sneaker.com and my designs can vary but at the same time still remain true to http://new-sneaker.com

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